Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Trump had significant support among young male voters in November. What should marketers make of that trend? | | |
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howdy! | | | | | The veteran news executive joined the Digiday Podcast to discuss how this year’s U.S. presidential election is affecting news publishers. | | |
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| | | | | With consent front and center, advertisers and publishers need strong value props to maintain and grow revenue. | | |
howdy! | | | | | The long-running feud between hip-hop heavyweights Kendrick Lamar and Drake showcases modern fandom: intense and hyper-digital. | | |
| | | | | Brands like Walmart are building membership programs that offer convenience, early access to special product releases and even complimentary streaming subscriptions for loyalty programs that stand out. | | |
howdy! | | | | | Marketers are asking ad buyers to find more performance-driven ways to spend that will help them hit sales targets rather than simply dumping end-of-year ad dollars. | | |
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| | | | | The most advanced PDM lookalikes tap into AI-driven online and offline data to identify and reach prospects most likely to engage with a brand. | | |
howdy! | | | | | The 2024 Subscription Index examines and measures publishers’ subscription strategies across several different digital touch points. This third installment of the research series looks at some of the top lifestyle-focused publications in the U.S. | | |
howdy! | | | | | Parsing the probable, possible, and plain absurd, including what a divested entity may look like. | | |
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