The changing face of social content
Content in social media has evolved over the years from the traditional ‘image+copy+hashtag’ type posts in Facebook, LinkedIn and Twitter to mini websites and rich media. Smart marketers are using data in their social and ad platforms and also from social analytics tools like Brandwatch to inform creative and messaging. |
A day in the life of… Saradha Sethuraman, Ecommerce Business Director at OMG Transact
In today’s ‘Day in the Life’, we catch up with Saradha Sethuraman to talk about her role in-depth, as well as to find out how OMG Transact – a consultancy focused on improving ecommerce sales performance – has weathered the impact of Covid-19. |
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Six steps for maximising the ROI of a ratings and review program
Strengthening your ratings and reviews program can increase the discoverability and awareness of your products, boost sales, help your business talk in the language of your customers and much more. |
Do brands and businesses still care about creating communities on social media?
A version of Econsultancy’s Social Media Platforms report written two years ago highlighted the potential rise of brand Facebook Groups and a possible migration from brand pages as a key trend. However, it appears that we were a little too far ahead of ourselves.
It took further announcements from Facebook’s founder Mark Zuckerberg at the network’s F8 conference in April 2019 to make brands and organisations start to genuinely question whether they should develop, or in some cases return to, smaller and more ‘passion-based’ communities. |
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