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Four characteristics shared by digital disruptors
Alongside digital services aiming to revolutionise entire industries (e.g Airbnb or Uber), disruption can come from companies that attack the vertical elements of a value chain (like Birchbox or Harry’s) or from established companies that successfully re-engineer their businesses. But, what do all these companies have in common?
The perils of using location data
The use of location data can be far more problematic than is commonly publicised.
A day in the life of… Outreach Manager at Artefact UK
What is an outreach manager? We went and asked one – Olivia Royce of digital agency Artefact UK.
Amazon’s Project Zero allows brands to fight counterfeits, but at what cost?
Project Zero includes a “self-service counterfeit removal tool” for brands. But will this be a good thing for brands long-term? Or more valuable for Amazon.
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Featured Reports
2019 Digital Trends
In association with Adobe and based on a survey of nearly 13,000 professionals, Econsultancy's 2019 Digital Trends report looks at the most significant digital-related trends that are driving marketing and customer experience strategies in the short to medium term, with a focus on understanding what companies are prioritising and what they regard as the greatest challenges.
 
Skills of the Modern Marketer
Based on an extensive study of 500 marketers and a review of the academic and professional literature, this report identifies the key issues, challenges and opportunities around the evolving skills of modern marketers in response to the rapidly changing digital marketing and media environment.
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Econsultancy
 
It’s time to supercharge the productivity of the resources and talent you have available. This eBook, brought to you by OpenText Hightail, explores how to implement solutions to make your team's creative review process smoother, faster and cleaner, and how to get the entire team onboard with your new process.
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Training
Masterclass: Customer Experience (CX) (3 days) 
London, March 13-15
Masterclass: Advanced CRM Strategies (3 days) 
London, March 19-21
Multichannel Marketing and the Customer Journey
London, March 26
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Econsultancy
 
How is a Single Customer View (SCV) different from other aggregated customer databases? What are the benefits of a 360-view of your customers? How does an SCV improve marketing personalization and segmentation? Whether you’re getting to grips with the concept of a Single Customer View, or you need to know what to consider before building one, or want to better understand the ROI of an SCV, The Ultimate Guide to Single Customer View has the answer.
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Michael Page Digital
Digital Marketing Executive
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Better Placed
Digital Marketing Executive
EMR
Social Media Manager
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