The ClickZ Digest

RESEARCH BY Merkle

Engagement to empowerment: Winning in todays experience economy

Consumers are generally looking for digital payments but in-person support. And perhaps surprisingly, new research shows that consumers prefer to make purchases in person across many verticals.

EDITOR’S PICKS

NEWS

Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in the Industry

The Digital Marketing Institute launches an AI in Digital Marketing course to address the AI skills gap in the industry, aiming to equip professionals with AI knowledge.

SKILLS

ANALYSIS

Forbes Sets New Standard for Metaverse Experiences

Forbes ventures into The Sandbox metaverse signifies a leap into the future, setting new standards for digital interactions and user engagement.

METAVERSE

EXPERT INSIGHTS

Fospha’s Insights to Unlock eCommerce Growth in 2024

The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return.

Customer content for Fospha

WHAT WE ARE READING

ADWEEK

Instagram Supreme With Influencers, TikTok Gains Ground

Instagram remains the top platform for influencer marketing, but TikTok is gaining popularity, according to a study by CreatorIQ. Brands and creators must adapt to changing digital marketing dynamics.

HUBSPOT

Small Business Marketing Ideas for 2024

Discover how to boost your small business's online presence with these 50 marketing strategies, including understanding your audience, leveraging free promotional tools, and investing in ads.

INSIDER INTELLIGENCE

Reimagining Retail: How AI Can Help with Hyperpersonalization and Promising Examples of AI in Retail

Explore how AI can revolutionize retail through hyperpersonalization in the "Behind the Numbers: Reimagining Retail" podcast, discussing key players and promising AI examples.

TOP VOICES

LINKEDIN

Insight from Drew Neisser

Neisser is CEO at CMO Huddles, a business he founded to address the vaccum of sharing caring and daring among an elite group of highly effective CMOs.

WHAT WE ARE LISTENING TO

MARKETING SCHOOL

Sora causes Adobe to lose $18 billion dollars in 1 day, The best way to make money in AI isn’t to create something like ChatGPT

We discuss the impact of OpenAI’s Sora on the marketing and business world. We highlight the significant loss in market cap experienced by Adobe stock after the announcement of Sora.

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