Google's phasing out of third-party cookies prompts marketers to adopt privacy-minded strategies, focusing on first-party data, contextual targeting, and mobile usage for audience engagement.
Dentsu is expanding its AI capabilities using Amazon Web Services tools, enhancing its ability to develop and deploy AI models. This move will provide Dentsu's global employees access to advanced technologies, reinforcing its industry leadership.
By embracing AI, empowering creatives, considering ethical implications, and democratizing creativity, marketers can harness the power of AI to enhance their marketing efforts and drive innovation.
Doritos unveils its first global brand platform "For the Bold in Everyone," aiming to inspire boldness and self-expression, featuring diverse figures and set to expand globally in 2024.
MarTech is revolutionizing the branding sector, offering benefits like personalized customer interactions and efficient marketing. However, careful management is needed to avoid potential pitfalls.
Allison Breeding, CMO at Apptio, discusses B2B tech marketing strategies, the importance of creativity in budget cuts, and the role of customer-centric and data-driven approaches.
