The ClickZ Digest

EDITOR’S PICKS

INSIGHTS

How conversational marketing is transforming customer engagement

Conversational marketing is transforming traditional marketing into dynamic two-way conversations, leveraging chatbots, AI, and social media to personalize customer interactions.

CUSTOMER EXPERIENCE

INSIGHTS

Exploring the boundless opportunities and challenges of digital marketing in the metaverse

The metaverse is transforming digital interactions into immersive experiences. It offers new marketing opportunities through personalized, interactive campaigns, but also presents challenges like privacy concerns.

METAVERSE

INSIGHTS

Embracing sustainability: The evolution of marketing in a conscious world

Conscious consumers are changing the game. Sustainable marketing goes beyond sales. Learn how to build a brand that aligns with values, minimizes environmental impact, and fosters a loyal following.

INFLUENCER MARKETING

WHAT WE ARE READING

MARTECH

Microsoft Rolls Out Copilot AI to More Advertisers

Microsoft expands its Copilot trial, offering advertisers AI-generated campaign assets, aiming to simplify creation, save time, and inspire quality.

SOCIAL MEDIA TODAY

Meta Announces Updates to Advantage+ and Shopping Ads

Meta announces updates to Advantage+ and Shopping Ads, focusing on automated campaigns and retailer support, including video optimizations, expanded eCommerce options, and enhanced analytics for ads.

ADWEEK

CreatorIQ: Creator Marketing Drives Better ROI For Less

CreatorIQ report reveals creator marketing yields higher ROI and is less costly than traditional ads, with brands and agencies planning to increase influencer marketing budgets.

TOP VOICES

INSIGHTS FROM ANDY CRESTODINA

Training Your LLM & Other AI Marketing Hacks

Aside from “Artificial Intelligence,” what does “AI” stand for? According to digital marketing expert Andy Crestodina, it’s: “Another Input.” And this second opinion, when trained right, is able to identify gaps that the human brain can’t see, build personas, mimic your brand voice, and a whole lot more.

WHAT WE ARE LISTENING TO

MARKETING AGAIST THE GRAIN PODCAST

Hacked Hubspot With AI to Make Money on Apple Podcasts

Discover how HubSpot leverages AI for marketing innovation on Marketing Against The Grain, discussing AI-driven chat's potential and personalized web experiences.

Listen Here

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