| | | FROM OUR OWN CONTENT LIBRARY
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| | | NEWS Snapchat doesn't want to be another form of social media Snapchat's new campaign, 'Less Social Media, More Snapchat,'repositions the platform as a private messaging service, distancing it from traditional social media. The strategy, well-received by young users, offers lessons for businesses on audience understanding, value-based differentiation, and trend alignment.
CAMPAIGNS
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| | | | SOCIAL MEDIA TODAY
LinkedIn Adds New Prompts to Boost Networking Opportunities LinkedIn’s looking to make it easier to manage your professional interactions in the app, by splitting its “Network” tab into new, dedicated “Grow” and “Catch-Up” feeds, with the latter designed to highlight daily outreach opportunities, while it’s also adding new AI-powered message prompts to help improve your outreach.
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| | | | HUBSPOT
Diving Deep Into Marketing in Financial Services Exploring marketing in the financial services industry, this article discusses the importance of product excellence, shares successful marketing strategies, and provides ideas for promoting financial services effectively.
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| | | INSIGHT FROM CHRISTINE ALEMANY Importance of Value-Orientated Marketing As inflation rises, businesses struggle to retain customer loyalty. CEO Christine Alemany suggests strategies like transparency in pricing, value-oriented marketing, and prioritizing long-term relationships.
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