| | | INSIGHTS Mastering marketing in the age of the 8-second attention span Consumers’ attention spans have shrunk to 8 seconds in 2024. Marketers must adapt with short, impactful messaging, captivating visuals, and strategic content for micro-moments to win customers in this fast-paced world.
CONTENT MARKETING
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| | | INSIGHTS Unveiling the color palette: how color psychology transforms digital marketing Color psychology in digital marketing is crucial for influencing user behavior and enhancing brand image. Understanding color’s psychological impact allows marketers to evoke emotions, guide actions, and improve engagement, making it a key tool in creating effective digital strategies.
DIGITAL MARKETING
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| | | INSIGHTS FROM CMO HUDDLERS The Reflective CMO: Harnessing Introversion Is the pen mightier than the roar in the realm of B2B marketing? Witness the unexpected edge introverted leaders like Bill Strawderman of GS1 US, Julie Kaplan of CareMetx, and Lorie Coulombe of Q4, Inc. wield in an arena where they turn introspection into influential strategy.
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