The ClickZ Digest

EDITOR’S PICKS

INSIGHTS

The rise of social commerce in the digital marketplace

Social commerce leverages social media’s power to turn browsing into buying, offering seamless shopping experiences and fostering deeper brand connections.

ECOMMERCE

INSIGHTS

Combating disinformation: the crucial role of ethical marketing and digital literacy

Disinformation spreads like wildfire in today’s social media age. Ethical marketing and digital literacy are our weapons to fight for a trustworthy and informative online world.

ETHICAL MARKETING

INSIGHTS

Crafting a unified brand narrative: the indispensable synergy of Marketing and PR

A brand’s captivating story emerges from the harmonious dance of Marketing and PR. By working together, they craft a consistent brand message that resonates with consumers, boosting brand identity and reputation.

PUBLIC RELATIONS

WHAT WE ARE READING

ADWEEK

Champions Brand Safety in the Digital Arena

Explore the importance of brand safety in digital advertising and how Adfidence's innovative tools help advertisers ensure ad placement integrity and optimize media ROI.

MARTECH

How to create content for every stage of the customer journey

Craft compelling content that guides your audience from initial interest to confident purchase, enhancing connection and conversion.

MARKETING DIVE

How Bubly aims to shake up sparkling water with new Burst brand extension

Bouncy ads unite Burst with the core Bubly line as parent PepsiCo eyes a potential $1 billion brand.

TOP VOICES

INSIGHTS FROM DREW NEISSER

B2B CMOs on How to Foster Innovation

Drew Neisser highlights fostering innovation in B2B marketing, featuring insights from leading CMOs. It encourages celebrating attempts at greatness and learning from failure, with a community sharing their experiences and tips.

WHAT WE ARE LISTENING TO

MARTECH SERIES

Interview with Thomas Kriebernegg, General Manager at SplitMetrics Agency

Thomas Kriebernegg discusses mobile marketing trends, AI's impact, and the martech scene in Austria, highlighting AI and XR's role in evolving app marketing strategies.

Listen Here

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