| | | INSIGHTS Identity Overhaul: Marketing's Reinvention Playbook Rebranding is a strategic overhaul of a company's image, involving changes to its name, logo, and brand strategy, aimed at better connecting with customers. It requires careful planning and an internal communication strategy to ensure employee engagement and a unified brand representation.
REBRANDING
|
|
| | | INSIGHTS A deep dive into multi-touch attribution in modern marketing Multi-touch attribution (MTA) offers a nuanced view of the customer journey, recognizing every interaction's role in conversion. It enables efficient resource allocation and strategy optimization, despite challenges in implementation and the need for continuous model adjustment.
ATTRIBUTION
|
|
| | | | MARKETING BREW
State of Video Marketing Wistia's report reveals rising consumer demand for video content and strategies for businesses to create engaging videos affordably, highlighting the impact of video length and content type.
|
|
| | | INSIGHT FROM DREW NEISSER Spring Into Action: 6 Transformative B2B Marketing Strategies This article outlines six transformative B2B marketing strategies for growth, including understanding next-gen buyers, innovating marketing budgets, broadening success metrics, redefining marketing roles, adopting agile teams, and harnessing AI for business value.
|
|
|
|
