The ClickZ Digest

EDITOR’S PICKS

INSIGHTS

AI-Generated Content Labeling in Social Media: What this Means for Marketers

New mandates on AI-generated content disclosures are setting new standards for transparency in social media platforms. For marketers, this shift requires a reevaluation of content strategies to maintain authenticity and transparency.

Artificial Intelligence

INSIGHTS

How Attention Metrics are Redefining Success in Digital Marketing

The digital marketing landscape is experiencing a transformative shift from traditional metrics like impressions and viewability to attention-based metrics, which focus on the quality of engagement rather than mere exposure.

Conversion & ROI

INSIGHTS

Maximizing Impact: The Power of LinkedIn Newsletters

LinkedIn Newsletters have emerged as a vital tool for professionals and brands to engage more meaningfully with their audience, offering a platform for in-depth content and personal branding.

Content Marketing

WHAT WE ARE READING

MARTECH

Nicole Greene: Looking Forward with AI

Nicole Greene discusses AI's impact on content and advertising, highlighting chatbots and genAI search innovations like Google's SGE, predicting major shifts in digital marketing by 2028.

HUBSPOT

How to Create a Landing Page with High ROI [Expert and Data-Backed Tips]

Learn how to design, write, and test landing pages that will convert visitors into leads.

ADWEEK

Adverity launches first AI tool to transform data at speed

The new AI-powered assistant will help modern marketers and agencies transform and clean data exactly how they need it

TOP VOICES

INSIGHT FROM MICHELLE TAITE

How One Marketing Team Made AI Part of Its Daily Work

AI alone won’t yield meaningful campaigns. Impact-driving work requires both human ingenuity and machine speed — a combination marketers can’t fully embrace without daily practice.

WHAT WE ARE LISTENING TO

MARKETING AGAINST THE GRAIN

Matt Wolfe Ranks The Best AI Tools For Marketers In 2024

Matt Wolfe discusses top AI tools for marketers in 2024 on "Marketing Against The Grain," highlighting Hume, Suno, Recraft, and Ideogram for deeper audience connection and content creation.

Listen Here

MORE THAN A NEWSLETTER

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