| | | INSIGHTS Harnessing WhatsApp in your Digital Marketing Strategy WhatsApp Marketing emerges as a powerful strategy in digital marketing, leveraging over 2 billion users to offer businesses a direct line of communication to their audience and boasting high engagement and open rates.
Strategy
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| | | INSIGHTS The Evolution and Impact of Customer Loyalty Programs Loyalty programs, pivotal to customer engagement, have evolved from simple punch cards to sophisticated, tiered systems offering diverse perks and rewards, aimed at incentivizing repeat business and fostering customer loyalty.
Customer Behaviour
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| | | | OGILVY
The Future of Social — 2024 Social media has transformed how brands and organizations engage audiences in the past 20 years. How will these platforms change with developments in AI, disruptive competitors, and cultural and behavioural shifts?
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| | | INSIGHT FROM MARISA LATHER 5️⃣ tips for building a personal brand ✨You are in control of the legacy you leave✨ Last night I had the privilege of speaking with a group of marketing students at the George Herbert Walker School of Business & Technology - Webster University on the topic of personal branding.
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