| | | INSIGHTS Can You Leverage AI to Strengthen Your Brand Identity? The integration of AI with brand identity represents a significant shift in how businesses connect with their audience in the digital age, transforming brand voices from static expressions to dynamic, interactive personas.
Brand Identity
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| | | INSIGHTS TikTok in the Eye of the Regulatory Hurricane TikTok is currently facing significant regulatory challenges in both the US and EU. These regulatory challenges impact social media marketing strategies, emphasising the need for adaptability, ethical considerations, and a deep understanding of the regulatory environment.
Industry Developments
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| | | INSIGHTS Navigating the Future of Affiliate Marketing Affiliate marketing, a vital component of the digital marketing realm, operates on a performance-based model where affiliates earn commissions by promoting products or services and driving sales or leads through unique affiliate links.
Affiliate Marketing
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| | | | MARKETING TECH NEWS
AI Data Analytics Transforms Agencies Akkio's AI data platform revolutionizes agency data analysis, offering easy-to-use tools for actionable insights, predictive modeling, and client dashboards, transforming data-driven marketing strategies.
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| | | INSIGHT FROM ESI EGGLESTON BRACEY What Kind of Beauty Do We Want AI to Learn? In Dove’s new campaign, The Code, we reflect on the fact that AI, like any new technology, has the power to become whatever we want it to be, it’s up to us. AI can mirror the societal biases we have towards women’s representation, but it also can learn to become more diverse and inclusive.
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