| | | FEATURE Unlocking Consumer Engagement With GenAI-Powered Marketing One of the key promises of GenAI is its ability to deliver personalized experiences that resonate with consumers’ unique preferences and journeys. With GenAI, marketers can create highly tailored campaigns and interactions, offering customers a sense of authenticity and relevance.
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| | | LINKEDIN Insight from Margaret Molloy I often invite CMOs and other brand leaders to share an object that represents simplicity to them. The objects and the stories behind them provide a fascinating window into the leader’s creativity, mindset, and much more.
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| | | | MARKETING SCHOOL
The Best Type of Fame to Get the Most Money We discuss the advantages of being niche famous versus being well-known in a massive Total Addressable Market (TAM). We explore examples such as Kylie Jenner and Sam Altman, highlighting the importance of monetization and privacy.
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