| | | | MARKETING TECH NEWS
The Future of Digital Commerce The future of digital commerce is rapidly evolving, driven by key trends in retail media, omnichannel marketing, AI, and cloud-based data clean rooms. WARCs latest report, The future of digital commerce, offers insights into these areas and what marketers need to do to stay ahead. Attendees of DMWF Global in London can catch WARCs Head of Content, Paul Stringer, discussing these trends on June 26th. The report provides a comprehensive view of the future landscape and actionable steps for marketers. Download your complimentary sample report to stay informed and prepared for the changes ahead.
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| | | | SEARCH ENGINE JOURNAL
Apple’s AI Push: ChatGPT For Everyone, But At What Cost? At its annual developer conference, Apple announced a wave of AI-powered features for users of the latest devices. While these developments showcase new ways to use generative AI, they raise questions about the potential impact on content creators, publishers, and search and discovery. At the heart of Apple’s AI push is the integration of ChatGPT, the chatbot developed by OpenAI. By weaving ChatGPT’s capabilities into Siri, systemwide writing tools, and image generation features, Apple is making generative AI more accessible to users. However, this integration has implications that extend beyond user convenience.
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| | | | THE DRUM
AI Search is (Sort of) Here. How Scared Are Marketers? Google’s tentative launch of AI-powered search results has caused a range of emotions from abject fear to hilarity. We asked leading marketers how frightened they are, from one to 10. We’ve been expecting AI-generated summaries to deploy in Google’s search engine results pages since May of last year, when the tech titan revealed its ‘search generative experience’ feature. Many have been watching with a sense of dread – most conspicuously the publishers expecting a rapid reduction in the 40% of their traffic that originates with Google, but also brands, retailers, and search experts whose future seemed uncertain.
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| | | | MARTECH
How to safeguard your brand during a digital transformation Digital transformation is crucial in 2024, but it must not compromise consumer trust. Brands should leverage AI and other tools to enhance value and efficiency while safeguarding their reputation. Risks include AI tool limitations, inconsistent brand experiences, and disjointed transformation efforts. To mitigate these, brands should monitor AI tools, ensure clear internal communication, maintain brand consistency, and follow a consumer-centric strategy. Despite the challenges, the benefits of digital transformation are significant. Brands must invest in new knowledge, skills, and policies to stay ahead of the competition and maximize the advantages of emerging technologies like AI.
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| | | | MARKETING DIVE
On Running appoints Zendaya as brand partner in multiyear deal On Running has named Zendaya as a brand partner in a multiyear deal. The actress and singer stars in the "Dream Together" ad campaign, emphasizing unity through sport and movement. Zendaya, a long-time fan of On, will also collaborate on future product designs. This partnership aims to boost On's momentum as it competes with legacy sportswear brands. Founded in 2010, On is known for its lightweight, sustainable designs and has expanded to over 60 countries. The company went public in 2021 and recently reported strong financial performance, with Q1 revenue up nearly 20% year over year.
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| | | INSIGHT FROM FORBES The Real Cost Of Marketing Distractions What’s the cost of marketing distraction when shiny objects like new technologies or buzzy trends whip up fear of missing out in even the most disciplined marketers? We saw it plenty in 2023 (hello, generative AI), and we’ll doubtless see more of it in 2024. When brands start believing “more is more,” the potential cost is much bigger than the price of this or that new tool. The real impact is the opportunity cost—wasting time and effort investing in what are essentially distractions, instead of focusing on what really matters, which is delivering better experiences for people to drive growth for brands.
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| | | | MARKETING MADE SIMPLE
From Complicated to Concise—The Formula for a Flawless Marketing Pitch Why does talking about your business sometimes feel like explaining rocket science to a 5-year-old? If your message is drowning in technical terms or marketing speak, you might just be alienating your audience instead of drawing them in. Countless businesses find themselves tangled in jargon that might impress a fellow expert but leaves potential customers scratching their heads. Cutting through this complexity and speaking directly to your audience’s needs can be the game-changer your business is looking for. But how exactly do you do that?
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