| | MARTECH
How Women in Marketing Can Thrive in the Age of AI When we envision the jobs that AI will transform, marketing roles often come to the forefront. AI algorithms project that only around 18% of marketing managers will witness their roles being automated, yet the perception of AI’s encroachment into the marketing sphere is widespread. It might be particularly unsettling for women in marketing, who actually constitute most of these roles. By 2024, the proportion of men to women in marketing manager positions in North America is estimated to be 31% to 69%. This environment produces, for women, both a unique challenge and an opportunity.
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| | MARKETING BREW
Why Gatorade is Reviving Its Iconic ’90s Campaign for a New Generation For its biggest marketing push to date, Gatorade is throwing it back to the ’90s. The PepsiCo brand’s latest campaign, called “It Hasn’t Changed,” is based on a decades-old tagline, “Is it in you?,” which anchored a campaign hinging on the idea that drinking Gatorade would help athletes perform at their peak. This year’s reboot, like other media from the ’90s and early 2000s that have seen recent revivals, has a slightly different message. Youth participation in sports tends to drop off considerably around high school, and “It Hasn’t Changed” is centered on addressing that drop-off by showing young athletes that they already have what it takes to be great, Anuj Bhasin, Gatorade’s chief brand officer, said.
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| | THE DRUM
Why Contextual AI Helps Retail Marketers Shop Smarter, Not Harder Fears about brand safety, dwindling data access and the retail media boom – how market forces are ushering in a new era of retail advertising, where AI-driven context is king. Retail therapy? It’s an elusive concept for marketers trying to find satisfaction in the retail sector, where rapidly evolving technology and consumer behaviors continually reshape an intensely competitive marketplace. Consumers demand privacy but crave data-fuelled personalized experiences. They’re increasingly buying into Diversity, Equity and Inclusion (DEI) targeting. And they’re hitting marketers who lose their trust where it hurts – with their wallets.
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| | SEARCH ENGINE JOURNAL
WordPress Playground – A New Tool You Need To Try Right Now WordPress has been releasing innovative tools that helps users accomplish their goals and become more proficient users. One of the newest tools is called Playground, a tool that is designed to make a WordPress site instantly available for testing, learning and building. The WordPress plugin allows a user to create an exact website copy within a Playground instance, from which a user can do things like test a plugin or theme. Any changes made to the Playground instance do not affect the actual website. The cloned site is not uploaded to any cloud service, all the data remains private, residing within a user’s web browser, where it stays until the browser tab is closed.
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| | HUBSPOT
5 CMO Communication Strategies to Secure CEO Buy-in The relationship between a company’s Chief Marketing Officer (CMO) and Chief Executive Officer (CEO) is pivotal for steering marketing strategy, staying in tune with customer needs, and ensuring business longevity. A report by McKinsey & Company underscores the significance of this alignment, revealing that CEOs who prioritize marketing integration as part of their growth strategy see their companies twice as likely to achieve more than 5% annual growth. This disconnect leads to fragmented communication, diminished business impact, and ultimately, a barrier to achieving marketing goals. So what are some high-impact approaches to better align your marketing strategy with your CEO to avoid these pitfalls?
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| INSIGHT FROM THE STAFF SHARING REVOLUTION Double Your Output: 3 Fun and Easy Tips to Boost Marketing with Agile Techniques Imagine getting twice as much done in the same amount of time. Sounds amazing, right? It's totally possible with Agile techniques. Let’s dive into some simple and fun ways to supercharge your workday and make everyone in the office happier! Being agile isn’t just a strategy – it’s essential for thriving in today’s fast-paced world. Embrace change, keep things lean and simple, prioritise what matters most, and use the right tools. And don’t forget, every failure is an opportunity and takes you a step closer to success. |
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| | DIGIDAY PODCAST: THE RETURN
How the Martin Family Went from Part-Time Vloggers to a Family of Social Media Havens What started as a part-time, pandemic-induced pregnancy journey vlog has turned into a family business for social media creators Ben and Lazara Martin, and their three boys. Since 2020, the couple has racked up nearly 8 million followers across social media, boasting family-friendly content to strike deals with brands like Huggies, Flexcar and Applebee's. But even as the influencer and content creator landscape continues to grow, changes in platform algorithms, the looming TikTok ban and more put pressure on creators. In the second episode of the Digiday Podcast creator series, the Martin family talks being full time content creators, navigating said ban and more.
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