The ClickZ Digest | Strengthening Sales & Marketing Alliance Using AI and Marketing without Third-Party Data

EDITOR’S PICKS

INSIGHTS

How to Leverage AI to Strengthen Sales and Marketing Team Alliance

AI is transforming the sales and marketing field by enhancing customer engagement, personalising experiences, and boosting growth through intelligent data analysis and predictive modelling.

Artificial Intelligence

INSIGHTS

Mastering Instagram Marketing in 2024

With an updated algorithm favouring original content and emerging creators, Instagram is prioritising authenticity and levelling the playing field for smaller content producers.

Social Media Marketing

INSIGHTS

Jumping Over Advertising Hurdles During an Election Year

As the 2024 election year approaches, marketers face challenges in a politically charged environment, requiring strategic agility to maintain brand integrity and marketing efficacy.

Advertising

WHAT WE ARE READING

MARTECH

Lead Scoring for Existing Customers

Utilize lead scoring to enhance marketing for current customers, identifying upsell chances and reducing churn for better engagement and personalized strategies in B2B firms.

ADWEEK

Areas Where AI Needs to Be Addressed in Client-Agency Contracts

Ensure client-agency contracts cover these 10 critical areas for managing Generative AI in marketing, from use approval to compliance with client policies.

SEARCH ENGINE JOURNAL

Ex-Google CEO Implies AI Search Will Have No Links

Eric Schmidt, former CEO of Google, said in an interview that Google’s mission is to organize the world’s information, not to provide blue links. Schmidt’s pragmatic statements describe a future where websites are unnecessary and advertising is increasingly effective.

TOP VOICES

INSIGHT FROM ALAN HART

How to Market Effectively Without Third-Party Data with Jeremy King, Founder and CEO at Attest

Alan and Jeremy talk about the mimic octopus, zero-party data, and what he sees as the biggest threat facing marketers today. Up until recently, third-party cookies have been used to make digital advertising and tracking individuals online extremely easy.

WHAT WE ARE LISTENING TO

MARKETING AGAINST THE GRAIN

Media Strategy for Airbnb: Multimodal Masterclass

Kieran Flanagan discusses Airbnb's media strategy in the AI era, highlighting multimodal content, personalization, and collapsing customer journeys on "Marketing Against The Grain."

Listen Here

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