| | | EVENT HIGHLIGHTS Highlights from the DMWF Global 2024 The Digital Marketing World Forum (DMWF) Global 2024 has just wrapped up, and we've got the key takeaways for you.
From brand-building to customer loyalty, content marketing to marketing efforts measurement, the insights are rich and varied. But the common thread? The importance of adaptability, creativity, and strategic thinking in the face of rapid digital transformation. Read on for the full insights.
DMWF 2024
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| | | INSIGHTS Proven Strategies for Scaling Your Brand with Fospha's Latest Insights Fospha teamed up with Meta Marketing Science team to enrich the report with expert perspectives on effective growth strategies. Alfonso, Marketing Science Partner at Meta, highlights the importance of accurate and actionable measurement systems for smart marketing investments and driving growth. If you’re looking to turbocharge your brand’s growth, you’re in the right place. Fospha, a leader in marketing measurement and analytics, has just released a game-changing report: “Elevating eCommerce: Secrets of Scaling Brands.” This isn’t just another report—it’s your playbook for smashing those growth goals.
E-COMMERCE
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| | | INSIGHTS Unlocking Brand Growth: Strategies for B2B and E-commerce Marketers In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For B2B and e-commerce marketers, understanding the intricacies of growth strategies across different stages of business development is crucial. A recent analysis of 71 brands offers valuable insights into the optimal strategies for startups, scaleups, mature brands, and majority offline businesses. Here’s what we learned.
B2B
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| | | | MARTECH
How Marketers Can Harness The Strengths of Traditional and Streaming TV Marketers can harness the strengths of both traditional and streaming TV by leveraging the unique benefits of each. Traditional linear TV still holds value, capturing 61.5% of viewership, especially among older demographics. Streaming services like Netflix and Hulu have disrupted traditional TV, leading to targeted and measurable ad placements. A balanced, data-driven approach, combining the broad reach of linear TV with the precision of digital tactics, is essential. By adopting this strategy, marketers can create effective campaigns tailored to each client's needs, ensuring both traditional and streaming TV remain vital components of a comprehensive marketing strategy.
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| | | | HUBSPOT
How to Do an Inclusive Website and Social Media Audit Conducting an inclusive website and social media audit can significantly improve your brand's conversions by ensuring you cater to underrepresented and underserved communities. Define your audience with specificity, focusing on diverse consumer identities. Key areas to focus on include representation, accessibility, brand values, and language. Representation in marketing is crucial, and accessibility is essential, with legal mandates highlighting its importance. Consumers increasingly want to buy from brands that share their values. Assess your current customer experience to identify areas for improvement. An inclusive audit can help you better serve a diverse customer base, ultimately improving your conversions.
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| | | | SEARCH ENGINE JOURNAL
What Is Bounce Rate & How To Audit It Many people talk about how important it is to have a “low bounce rate.” But bounce rate is one of the most misunderstood metrics in SEO and digital marketing. This article will explore the complexities of bounce rate and why it’s not as straightforward as you might think. You’ll also learn how to analyze your bounce using Google Analytics 4 exploration reports. In order to understand what bounce rate is, we need to define what engaged sessions are according to GA4. An engaged session in GA4 is a session which meets either of the following criteria lasts at least 10 seconds, has key event (formerly conversions), and has at least two screen views (or page views).
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| | | | MARKETING DIVE
TikTok Shop Looks to Woo Small Businesses With Accelerators Amid a looming ban on its platform, TikTok Shop has launched its Supporting Our Artisans and Retailers Together Program, which aims to provide the resources and support for small businesses to scale on its platform, the social media company announced Tuesday. As part of the effort, the social media company has debuted the Women-Owned TikTok Shop Accelerator, during which 15 U.S. businesses will participate in a six-week program and learn skills such as analyzing social media metrics and engaging with influencers, the company said. To provide these resources, the company teamed up with the Conscious Commerce Accelerator and the Association of Women’s Business Centers.
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| | | | MARKETING BREW
Why Marketers Aren’t Cookie-Free Yet While Google only began phasing out third-party cookies in January, some people had been freaking out about it long before: 40% of marketers Adobe surveyed in 2022 who said the cookie phaseout would hurt their businesses thought it would cause “significant harm or devastation.” Several months later, marketers are still trying to adjust to the new ad tech landscape. It’s being reshaped by not only the decrease in cookies, but also by the effects of generative AI and expected higher demand for content, according to a survey of 2,800 marketers Adobe released this week (having recently debuted its own GenAI tools.) While marketers now say they’re less concerned about the cookie phaseout, many say they don’t have the structure in place to adapt, according to Adobe.
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| | | DIRECTLY FROM FORBES AGENCY COUNCIL How Agency Leaders Can Discern Truth From Illusion In The Attention Economy Welcome to the attention economy—a modern-day Plato's cave where algorithms and AI spin truths into fleeting illusions. In this landscape, mistaking social media posts for reality is easy. To create marketing campaigns that resonate, you as an agency leader must recognize digital biases and uncover authentic human truths. You must use your agency's curiosity and tech-savviness to question the shiny surface of digital lives, and go beyond data and digital distortions to find the real stories driving people. Let's journey together to find the truth within the pixels.
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| | | | MARKETING TRENDS PODCAST
Strategic Thinking and Execution Jill Thomas, Chief Marketing and Customer Experience Officer of PGA TOUR Superstore, delves into the evolving golf consumer landscape and the marketing challenges it presents. She emphasizes the importance of reaching diverse audiences with varied motivations for playing golf. Jill shares insights on building a high-functioning marketing organization with limited resources, highlighting the need for strategic thinking and effective execution. Trust and credibility are crucial in implementing a multi-year transformation plan and securing support for major marketing technology investments. Jill also underscores the necessity of balancing data analytics with creativity in marketing, and the importance of both short-term sales and long-term brand building.
Listen Here
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