| | | INSIGHTS Zoopla's AI-Driven Summer Marketing Campaign Zoopla is implementing a comprehensive marketing strategy, increasing its budget by 41% in 2024 to boost visibility and support estate agents. Emphasising AI-driven localised content, Zoopla generates tailored local market reports and area guides, offering detailed insights based on user search behaviour and preferences.
AI
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| | | INSIGHTS Asda's Customer-Centric Rebranding Initiative Asda, a leading British supermarket, has undergone a comprehensive rebrand led by Havas London, introducing a new visual and corporate identity aimed at enhancing its sophistication while maintaining its value-focused reputation. The rebrand features a refreshed logo with a darker green hue, a playful yet sophisticated typeface crafted in collaboration with Colophon Foundry, and a suite of playful stickers, signalling a strategic shift in Asda's market presence.
Brand Strategy
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| | | INSIGHTS The Role of Marketers in Determining Pricing Power Pricing power is a critical aspect of market strategy, enabling companies to raise prices without losing customers to competitors. It reflects a brand's competitive edge, often resulting from successful differentiation through innovation, quality, or consumer loyalty. Innovation plays a key role in pricing power, as seen with brands like Nike, where continuous novelty allows for premium pricing and protection against inflation. Marketers are crucial in building a brand's reputation and perceived value by crafting resonant narratives and focusing on full-price sales rather than discounts.
Brand Utility
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| | | | MARKETING TECH NEWS
Building the backbone of your brand Learn the essentials of building a strong brand foundation with a robust platform for consistency, creativity, and stakeholder empowerment at the DMWF. Join us June 26!
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| | | | THE DRUM
How to Stand Out in the AI Market Stand out in AI marketing through TV ads, podcasts like The Drum Network, industry awards, events, innovative solutions, and specialist email briefings for the latest insights.
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