The ClickZ Digest

FROM OUR OWN CONTENT LIBRARY

CASE STUDY

Unlocking Creativity and Connection: How Coca-Cola Harnessed Generative AI

By embracing AI, empowering creatives, considering ethical implications, and democratizing creativity, marketers can harness the power of AI to enhance their marketing efforts and drive innovation.

MARTECH

ANALYSIS

Why Accessibility Will be the Foundation of Marketing Strategies in 2024

How can we ensure our marketing strategies are accessible? It starts with understanding the basics of digital accessibility.

STRATEGY

ANALYSIS

The Surprising Success of YouTube Subscriptions: Driving $15 billion in Revenue for Google

The platform continues to generate substantial revenue from advertisements, with $9.2 billion in ad revenue in the fourth quarter of 2023 alone.

STRATEGY

WHAT WE ARE READING

HUBSPOT

Diving Deep Into Marketing for Restaurants

Exploring the restaurant industry's marketing strategies, this article discusses effective techniques like customer-first content, social media engagement, brand partnerships, and creating a signature brand. It also provides ten marketing ideas for restaurants.

SOCIAL MEDIA TODAY

Reddit’s IPO Could Be Coming in March, at a $5B Valuation

Late last month, Business Insider reported that Reddit would be seeking a $15 billion valuation as part of its plans for its initial market offering.

BRAND EQUITY

How to set an Influencer Marketing Budget for your Martech Stack?

Understanding the complexities of influencer marketing in India, brands are allocating 8-12% of their digital budget to influencers, considering factors like campaign objectives, influencer selection, and RoI measurement.

TOP VOICES

FOSPHA BLOG

Unlocking the Power of Upper Funnel Spending in eCommerce

Discover how to optimize your eCommerce marketing spend with Fospha's report on the power of upper funnel spending, offering insights for long-term growth strategies.

WHAT WE ARE LISTENING TO

LISTEN NOTES PODCAST

Empowering Success and Transforming Out-of-Home Advertising

In this episode of Marketing Trends, Clear Channel Outdoor's CMO, Dan Levi, discusses digital innovation in out-of-home advertising, the role of AI, and building high-performing teams.

LISTEN HERE

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