howdy! | Marketing on Facebook | | | | Facebook’s tool can now show what third-party data brokers or agencies provided the data for the targeted ads. | | |
| Sponsored by zoovu | | | | Online consumers still crave the personal, human experiences they’re used to in stores to help them find the perfect product — so how can brands best provide that desired customer service? | | |
howdy! | Modern Retail | | | | Direct-to-consumer health care brands are starting to grow up, but still face an uncertain road ahead as some doctors express concern about the rapid growth of telemedicine. Companies like Ro and Hims, which got their starts selling generic erectile dysfunction and hair loss medication respectively direct-to-consumer, have now grown to encompass multiple brands | | |
| Sponsored by Xandr | | | | Every year some of the biggest names in the ad industry take the stage at Cannes Lions — the international festival for creativity — to share insights, inspiration and learnings, and 2019 was no exception. | | |
howdy! | Publishing on Facebook | | | | Nearly one year after Facebook rolled its Creator Studio globally, publishers describe it as a buggy, unpredictable product that many are reluctant to use too extensively. | | |
| Sponsored by pantheon | | | | It’s normal for digital marketers to feel overwhelmed when dealing with the challenges that can come with a major launch, but when armed with the right tools and know-how to combat the most common obstacles, your team can set sail without a hitch. | | |
howdy! | | | | | Accurate consumer data is a goldmine for companies. While businesses have sought out feedback to inform future product design, DTCs provide a strengthened relationship between brand and customer. With this, more digitally-native startups are able to capitalize on data to receive quick and informative feedback. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | The ad industry is evolving to a point where there are more opportunities to gather consented first-party data, otherwise known as zero-party data. |
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