The ‘cookiepocalypse’ and its impact on paid search strategy Next year looks set to be the death date on third-party cookies’ tombstone, with Google laying the groundwork to phase out cookies starting from midway through the year. With findings from Econsultancy’s recent Future of Marketing Report revealing that as little as 8% of marketing professionals are “fully prepared” for the death of third-party cookies and a further 22% are “mostly prepared”, it’s clear that there’s plenty of ground still to cover in the transition away from third-party cookies. Paid search is no exception, with cookies giving key insight into a user’s journey beyond the search box, as well as enabling audience targeting and conversion measurement.
Winning the Race for Digital Skills How do businesses keep up with customers, technologies and events that are perpetually in flux? Just as they always have, by learning.
Building a Digital Culture This report defines the attributes of a digital culture and outlines its value in business. It includes reflection questions for leaders looking to nurture a digital culture within their teams.
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About this Newsletter
Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce.
