Happy Friday!

Today we have key-takeaways from our recent advisory board meeting. The board met for its quarterly discussion looking at the trends, pain points, and predictions in marketing technology.

Speaking of insights, real-time decisioning provider Pega is hosting a virtual summit that addresses the importance of customer engagement in our rapidly changing, digital world. We detail what you can expect from the session.

Also, there are dozens of companies selling software to help convert to or add on subscription sales, but picking the right one requires planning. Navint’s Sean Joyce provides some helpful tip for picking the right software.

Enjoy!

Benchmarking Survey 2020

We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19.

Please complete this quick survey and see how you compare with others in the industry.

Your answers will be treated confidentially.