The COVID-19 effect on the marketing world

Hello!

Today we have InnoVision Marketing Group’s CEO Ric Militi, discussing the three periods of the COVID-19 effect on the marketing environment and how to market during each of these phases.

“Companies that market effectively, strategically and compassionately during “The Fear & Quarantine Period” will be the big winners when this nightmare is over. This takes a strong stomach and a solid backbone, but staying in touch is a true sign of a great friend – and treating your customers as friends is a great marketing strategy in any marketing environment and even greater now,” says Ric.

Also, Daryl McNutt, VP of Marketing at TapClicks, shows how consolidation and diversity will coexist as marketing technology (martech) solutions mature.

He writes: Unification around data analytics and the consolidation of technologies into consolidated platforms will help reduce technology redundancies, decrease the learning curve needed to leverage multiple, separate solutions and limit the total cost of ownership.

Digital Marketing

The COVID-19 effect on the marketing world

Ric Militi

InnoVision Marketing Group's CEO Ric Militi, discusses the three periods of the COVID-19 effect on the marketing environment and how to market during each of these phases.

The yin and yang of martech

Daryl McNutt

Consolidation and diversity will coexist as marketing technology solutions mature. Read more

Data-Driven Marketing

Manage uncertainty: Using data to chart your course

Peter Maier

Peter Maier, Co-President at SAP Industries, on why companies must connect X-data (experience data, such as belief, emotion, and sentiment) and O-data (operational data, such as the hard stats pushed out by HR, sales, and finance teams) to close the customer experience gap, especially at a time of crisis. Read more

Digital Marketing

True confessions of a CMO, part 2: I cheat

Latane Conant

If MQLs aren’t the way to better unite marketing and sales, then what is? In her second True Confession, Latane Conant shares the metrics you should be monitoring to help marketing and sales speak the same language and how AI helps you do it better. Read more