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The Creative Well Dries Up as Agencies Compete for Fewer New Business Opportunities in 2017 R3 report sees new revenue drop by 18% By Patrick Coffee This week, agency leaders and consultants alike agreed that a never-ending pitch cycle has become the new normal on the media side of the ad industry. But like every large-scale action, this one carries an equal but opposite reaction: fewer creative agency reviews around the world. According to the latest New Business League report from...
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How to Rebuild Trust in the Agency-Marketer Relationship Focus on 3 imperatives to transform partnerships By Marla Kaplowitz "Trust is the glue of life. It's the most essential ingredient in effective communication. It's the foundational principle that holds all relationships." --Steven Covey I have just reached the 90-day mark in my role leading the 4A's, and one thing has been made exceedingly clear to me over the past few months: Before we can...
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