Chalk this up to a bunch of reasons, some more rational (curated costs more) than others (an unwillingness to be accountable). All of them, however, can be traced back to the fact that advertisers still aren’t overly familiar with all the intricacies of programmatic advertising.
The curation of programmatic marketplaces gathers pace across advertising -- except with advertisers Advertisers continue to buy many of their programmatic ads from one, all-encompassing (often opaque) programmatic marketplace. That's despite the fact that they don't necessarily have to. Additional coverage: As a new wave of businesses have arisen to take advantage of the growing influence of individual online creators, athletes have been some of the first movers in getting involved. Some publishers are pushing back tentpole events to give advertisers more time to spend, while others are moving ahead with or without sponsorship revenue. More in this Digiday+ Media Briefing. Yogurt brand Activia is beefing up its multicultural marketing strategy by increasing its media investment dedicated to Hispanic audiences in the U.S. Brand marketers rolling out activations at Sundance this year include long-running partnerships like Acura, Adobe and Canon as well as newer additions like Stanley and Stacy's Pita Chips. As fewer publishers saw traffic increases last year, a Digiday survey found that publishers didn't grow the number of titles they published but many did increase the number of advertising products they offered. WPP's GroupM is in the process of laying off up to 126 staffers across its North American and EMEA regions, sources told Digiday. ICYMI: From our winter break archives Digiday+ Research tracked 2022 trends in the media and marketing industries. The standouts, we found, are cookies, platforms and, unsurprisingly, the economy. Last year left tech companies, marketers and others rethinking everything from data and content to e-commerce efforts. Other things to know about When DSPs like SMADEX share detailed information about their data and algorithms, brands are better equipped to discuss digital advertising strategies. Sponsored by Marketecture. As digital marketers seek cookieless solutions to target relevant audiences, more teams are optimizing campaigns for attention rather than clicks. Sponsored by Nano Interactive. Successful digital publishers are embracing changes in the subscription market and new consumer trends to stay ahead of the competition. Sponsored by Zephr. | | |
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