As the backlash to DEI continues, marketers say it may be time for a rebrand.
| As the backlash to DEI continues, marketers say it may be time for a rebrand. Additional coverage: The "diversity" of diversity, equity and inclusion is becoming a divisive word, causing ripple effects for multicultural marketers and brands. Kirk McDonald, CEO of Sundial Media Group, sat down with the Digiday Podcast to talk about it. In this explainer video, executives from EDO, Future Today, ID5, LiveRamp, Ogury, OpenX, The Weather Company and Yahoo help to break down the identity resolution process. The desire to crack the code of successful social marketing is something that often allows social media managers and strategists a bit more creative freedom — a necessity for a brand to truly find a way to break through. Read this week's Digiday+ Marketing Briefing. Thanks to a variety of revenue streams, be it a product line or brand sponsorships, creators can supplement the ad revenue they generate from posting content to social media platforms. Other things to know about The Digiday Publishing Summit, March 24-26 in Vail, is your chance to connect directly with publishing leaders. Join us for three days of learning and networking through our 8-Minute Meetings, intimate roundtables and more. Don't wait — secure your seat now. Building loyalty among new holiday customers through personalized follow-ups and loyalty incentives ensures sustained revenue for brands. Sponsored by Zeropark. Protecting the data sourced from trusted consumer relationships is paramount to a media network offering, as is the prioritization of addressability, measurability and alignment to business outcomes. Sponsored by LiveRamp. | | |
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