The Daily Beast’s membership program is on pace to exceed its yearly subscriber target several months early, thanks to lower prices and a deeper understanding of what its most engaged audiences like to read.
September 16, 2019

Since The Daily Beast launched its membership program, Beast Inside, last summer, the IAC-owned news brand has managed to improve the program's revenue prospects by offering more content and charging less for it. Over the past 15 months, the price of a Beast Inside membership has dropped 65%, to $35 per year, or $4.99 per month. That offer is the fourth pricing combination that the Beast has tested since launch, but it delivers the best combination of conversion rate and retention. Read more below.

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The Daily Beast’s membership program is on pace to exceed its yearly subscriber target several months early, thanks to lower prices and a deeper understanding of what its most engaged audiences like to read.
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