An inside view of how privacy changes are having big consequences throughout advertising.
| Google’s decision to postpone its cull on third-party cookies has kept worst-case scenarios at bay throughout the industry. In the latest in our Confessions series, we expose the hard truths about the industry’s attempts to reconcile privacy with personalization. This is the seventh piece of The Long Goodbye, our 10-part editorial series covering life after the third-party cookie. Visit our continuously updated landing page here and read more below. An inside view of how privacy changes are having big consequences throughout advertising. Part of a nascent government affairs and public policy team at Google, Jess Miers is a die-hard fan of the 26-word law that gives legal cover to big tech platforms. Music is a spectacle, but it’s also a deeply social experience, a pairing of traits that experts believe make virtual concerts a perfect fit for companies looking to showcase the metaverse to skeptical users. Maria Reeve didn’t set out to become the first person of color to oversee the Houston Chronicle’s newsroom. But now that she is, she’s making it count. The media industry is trying to solve a long-standing challenge: it is mostly white and male. Here's how some publishers are doing it. This week, GARM and the ANA announced they are working with Pernod Ricard to scale that initiative working with brands and social platforms as well as small and medium-sized businesses. More in this week's Digiday+ Marketing Briefing. The Arena Group owns and hosts the domains of over 200 sites and generated $143 million in revenue for the year ending June 30, 2021. Other things to know about Join us next week at the Digiday Publishing Summit in Miami, where we’ll discuss how publishers from around the world have emerged from the last year — of multiple crises — leaner, more agile and laser focussed on profit-driving business lines. In a sea of data, marketers need compasses and sails — AI solutions are helping them to navigate and change their approaches to data-driven campaigns. Sponsored by IBM. Shopping online boosted sales by nearly 33% in 2020; this year’s holiday sales are expected to boost the e-commerce boom. Download this report from Modern Retail and Creator by Zmags for all the predictions. Sponsored by Creator by Zmags. | | |
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