The Election's Impact on Marketing, Media and Ad Tech

The uncertainty about the final outcome of the race for the White House is a temporary situation. But the condition that resulted in delayed and confused results may have a more lasting impact on what advertising, media, marketing and technology businesses face over the next four years. While Republican and Democratic partisans dig in until the final votes are counted and battleground states are called for one candidate or the other, Adweek editors checked in with observers across a variety of business segments to get a sense of what impact a reelected Trump or incoming Biden administration would have on the regulatory and cultural environment of companies and consumers.

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Demand for de-stressing apps has surged during a year of one crisis after another.

Digital media should expect a tighter definition of what 'personal information' is and who has access to it.