| Hi John,
With Nielsen retiring its legacy panel-only measurement in Q4 2025, the world of TV advertising is making a pivotal shift to big data-based currencies.
Find out how measurement providers stack up in “Ad Measurement Trends H1 2025 The Converged TV Market Says Goodbye to Panel-Only Measurement.” Available now, this EMARKETER analyst report explores what advertisers should expect in negotiations, and why the rise of CTV makes this transition especially significant for the converged TV market. |
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| Enjoy!
EMARKETER
Compliments of LiveRamp. |
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