Surge pricing has been a public relations-sized thorn in Uber's side ever since it started burning rubber, but the feature makes so much money and is reportedly so efficient at metering traffic that doing away with it doesn't make much sense either. Uber has started testing out a solution to this unsolvable problem, but the ground they give with a slight pricing tweak could open up the door for a competitor to make up some distance.  Read More...

How will Generation Z shape the future of omnicommerce? Analysts say they, not the millennials may be the driving force for how the on and offline worlds mash together in retail. That, and a peek inside one of the least likely merchant segments to go omni, is covered in June’s Omnicommerce Report.  Read More...

Ever since the first humble sign spinner stepped out onto a street corner, retailers haven't been shy about doing whatever it takes to get shoppers into their stores. Today, though, more and more merchants are desperate to capture shoppers' attention spans for however long they can, and even some of the more traditional B&M brands among them aren't afraid to try something new. Butis there such a thing as overfishing the waters when it comes to in-store retail-tainment?   Read More...