The Daily Scoop: Subway ups the ante with campaign trading free subs for a legal name change

Plus: President Biden publicly acknowledges granddaughter for the first time, Kanye West’s X account reactivated.

How Women’s World Cup campaigns have evolved since 2019

"Girl power" campaigns are no longer enough.

Threads is a mixed bag for marketers right now. Here's why.

Things are still in flux -- for better and worse.

The Daily Scoop: Celeb influencers find success on Threads

Plus: Anheuser-Bush InBev lays off hundreds of workers, United Airlines to add Braille signage in planes.

  Member Content

Use ChatGPT to craft social posts that strike the right tone

AI can make crafting social messaging more efficient. Here’s how.

6 questions with: Grace Keith Rodriguez of Caliber Corporate Advisers

Grace Keith Rodriguez shares how advice from her parents helped her embrace a nontraditional path into PR and beyond.

Advice for communicators from Theranos, Enron whistleblowers

To mark National Whistleblower Day, Ragan recounts comms advice shared by two storied whistleblowers at our spring member retreat.

AI for communicators: What’s new and what matters

From the Hollywood strikes to the newsroom, AI is changing everything.

The Daily Scoop: How Cirque du Soleil is trying to clown around with Gen Z

Plus: Disney’s Bob Iger’s lingering PR fallout, TikTok will soon debut an e-commerce business.

How public affairs pros foster trust with suspicious audiences

Win favor with more transparent messaging.

10 things to do in Austin while you’re in town for Comms Week

BBQ festivals, haunted tours, craft breweries, art installations, and more: Here’s what you should do to make your business trip into a vacation expedition.