Agencies’ fee-based compensation structure with clients hasn’t changed in decades and is part of the problem when it comes to agencies’ financial issues like thinner profit margins, extended payment windows and project work.
August 06, 2019

From an inside look at what the typical agency model is to the changes affecting digital ad targeting as it stands, see what we're covering in Tuesday's top stories. Read more below.

  • Agency fee structures are complex. We take a deep dive into what the typical agency model looks like, how the market evolved that way, and what needs to change.
  • Data privacy expectations plus the changes made by the major browsers are driving changes to digital ad targeting. Here's a look at the state of play based on Digiday Research.
  • On this week's episode of The Digiday Podcast, Brian Morrissey welcomes The Atlantic's Taylor Lorenz back into the studio for a deep dive on TikTok including what sets it apart from other platforms, and why it still has some growing up to do. Listen here.
Other things to know about
  • No matter what publishers are pivoting to, one channel has remained constant: email. At Digiday Hot Topic: Email for Publishers, we’ll go deep on everything publishers need to know in order to wring the most value out of this important channel.
  • As OTT viewership has continued to grow, so have viewer frustrations with issues like lag and buffering. As more apps enter the competitive streaming video market, it’s crucial that businesses offer a seamless streaming experience. Sponsored by Penthera
Top Stories
Agencies’ fee-based compensation structure with clients hasn’t changed in decades and is part of the problem when it comes to agencies’ financial issues like thinner profit margins, extended payment windows and project work.
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DIGIDAY+ MEMBER EXCLUSIVE
The shift to first-price auctions and the decline of the third-party cookie around which ad tech has traditionally rotated, have prompted the need for a change in ad-targeting techniques. Here’s a look at some of the trends.
Sponsored by Criteo
“Hyper-targeting” and “hyper-personalization” aren’t synonymous. Clumsy hyper-targeting can overwhelm and alienate consumers. But hyper-personalized display campaigns incorporate crucial, often-overlooked factors such as timing, frequency and more. Click here to learn: WTF Is hyper-personalization?
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Modern Newsroom
More so-called trade publications and business publishers are investing in branded content studios of their own, and they say their audiences and data insights make them ideal partners for B2B marketers.
Sponsored by Storyful
In a world where issue-based marketing is increasingly important, marketers face a new set of challenges: Namely, when do you jump into a conversation and how do you do it?
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Video Anywhere
Marketers including PepsiCo and Quicken Loans and agencies like Spark Foundry consider GSTV to be part of their TV and digital video strategies.
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Sponsored by attentive
During last year’s holiday season, consumers reached for their smartphones to shop online in record-breaking numbers. Mobile holiday shopping is only expected to grow this year — and retail and e-commerce marketers need new strategies to engage on-the-go shoppers and drive conversions.
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Internal Organization
Last summer, IPG acquired Acxiom and, over the last year, the company has been implementing the data offering into its media agencies, eyeing new data products and reconsidering its leadership structure across both agencies and Acxiom.
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Modern Retail
Today, we’re excited to announce we’re extending those efforts with the introduction of Modern Retail+, a premium membership program designed to keep members at the cutting edge of retail’s reinvention.

All Latest Stories

Marketing on Platforms
On this week's episode of The Digiday Podcast, Brian Morrissey welcomes internet reporter, Taylor Lorenz, back into the studio for a deep dive on the app that everyone is talking about, but not many understand. Here they discuss what TikTok is, what sets it apart from other platforms, and why it still has some growing up to do.
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