The Final ‘You Can’t Stop Us’

It started with an inspiring call to get people moving in quarantine. It powerfully celebrated Middle Eastern women athletes. It floored ad professionals with a stunning split-screen masterpiece that required Wieden+Kennedy Portland to painstakingly sift through over 1,000 hours of footage. Now the final installment of Nike’s “You Can’t Stop Us” campaign, which features the likes of LeBron James, Megan Rapinoe, Serena Williams and so many more, is here. 

Watch: The last chapter, starring Naomi Osaka, Marcus Rashford, Kevin Durant and more, is all about the athlete’s mindset and achieving the extraordinary.

We’re making some key changes at Adweek—most notably, expanding our coverage in several areas and hiring full-time staffers to help us build them out. We are extensively bolstering our Commerce and Brand Marketing coverage, while also building out insights into Convergent TV, which covers all aspects of TV, video and streaming behavior, advertising and trends. You can also expect more from our Media coverage, fueled by our acquisition of Publishing Executive and Target Marketing and buttressed by our Programmatic desk.

Learn how we will bring these changes to life.

In the TV and streaming world, 2020 saw more than double the executive departures as the previous year, demonstrating just how dramatically the industry has changed over a tumultuous 12 months. Key exits included Netflix’s Cindy Holland, ViacomCBS’ Marc DeBevoise, Kevin Mayer of Disney+, AT&T chairman and CEO Randall Stephenson and AMC Networks Entertainment Group president Sarah Barnett.

Learn the significance of each of these and more than a dozen more—and what this says about the future of TV.

Beyond entertainment: Explore more of our Year in Review coverage.

There have been many losses this year—personally, professionally and emotionally—but it has also been a time in which we’ve cultivated a new sense of community, humanity and equity. In this Voice piece, TikTok’s head of U.S. business marketing Sofia Hernandez reflects on the way 2020 has changed us for the better, even as it presented some of the greatest challenges of our lives and careers.

The same is true of brands as well.

Ad tech was one of the few angles of marketing and advertising whose most seismic shifts were less directly related to the pandemic. Not to say it didn’t play a part in the changes that rocked the industry, but privacy overhauls and antitrust suits against the “gatekeepers” of advertising and search are top of mind as we head into 2021. Also of note is CTV, which presents a ray of hope in the chaos of uncertainty.

Discover what you should be considering and what’s to come next.

Ex-Wieden + Kennedy and BBDO ad guys Hunter Fine and Peter Marquis have started a jam company, and to promote it, they’ve released a hilariously deadpan ad promoting their brilliant move: They bought the URL SpaceJam2.com—and they plan to sell it to Warner Brothers in anticipation of the marketing of its 2021 Space Jam sequel.

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Post-pandemic, focusing on the essentials.

Goodby Silverstein & Partners' first work for the brand promotes natural flavors.

What advertisers need to look out for in 2021.

Marriott and Hilton are building internal creative teams.

AgencySpy 2020 Hat Tip of the Year goes to #AdTwitterGiftSwap, launched by Aisha Hakim.