TikTok’s chance of surviving a US ban took a major hit on Friday when a top Washington court upheld a law that could block the app beginning in mid-January. Now TikTok’s Chinese parent company, ByteDance Ltd., is hoping for a lifeline. It’s possible the US Supreme Court will take up the case, or that President-elect Donald Trump will step in to try and stop a ban. ByteDance could also find an American buyer for TikTok’s US business, an option it vehemently opposes. None of those scenarios seem particularly likely, though, and TikTok’s competitors are most certainly licking their chops: The 170 million Americans who use the app every month may soon have a lot more free time. Virtually any app with a large, young user base could theoretically benefit from a TikTok ban — but no companies are better positioned than Meta Platforms Inc. and Alphabet Inc.’s Google. Both Meta and Google currently offer popular TikTok competitors that people are familiar with, which would make for a relatively easy transition. Meta’s Reels, which is built into Facebook and Instagram, benefits from the company’s user base of more than 3 billion people, and Meta says that 50% of the time people already spend on Instagram is on Reels. Google’s offering, a product within YouTube called YouTube Shorts, has more than 2 billion monthly users. Other smaller platforms could also see a boost, including Snapchat, Reddit or even X. A ban could also prompt new rivals to emerge. It’s still possible that Trump tries to step in and stop a ban, and it was just a few months ago that the president-elect worried publicly that blocking TikTok would make Mark Zuckerberg’s products too powerful. But that Trump-as-savior scenario suddenly seems less likely as his animosity toward Zuckerberg has softened. The two were spotted dining together at Mar-a-Lago the day before Thanksgiving, and Zuckerberg is angling for an informal advisory role to help Trump shape tech policy going forward. Perhaps sticking it to Zuckerberg isn’t so necessary after all. —Kurt Wagner, Bloomberg News |