A special selection of 25 garments come with individual NFT labels and digital twins
A selection of 25 garments come with individual NFT labels and digital twins |
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The phygital works on show and for sale at Fondazione Sozzani were made possible thanks to the collaboration with NABA and lablaco |
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Fondazione Sozzani continues its efforts to highlight the importance of circular fashion and sustainability for the future. A unique selection of outfits and accessories from the Franca Sozzani wardrobe are on display at Fondazione Sozzani – via Tazzoli 3, Milan and for sale online on SPIN by lablaco. To further encourage the digitized circular fashion ecosystem, and thanks to the partnership with the leading Web3 phygital NFT platform for fashion and art, SPIN by lablaco, a special selection of 25 pieces come with individual NFT labels which permit users to read the story of the item and trace its ownership. The 25-selected garments are also created with digital twins, in collaboration between SPIN and NABA. Visitors can interact with all garments physically through AR, and try them on digitally through VR experiences with personal avatars in the SPIN metaverse. Franca Sozzani unique style will inspire consumers to think about the impact of their own clothes on the environment and encourage them to support sustainability and participate in the circular economy. All profits from the sale will go to The Franca Sozzani Fund for Preventive Genomics at Harvard Medical School. The objective of the fund is to leverage research and advocacy around preventive genomics so that everyone, regardless of ethnicity or socioeconomic background, may discover personalized strategies to promote health. |
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Exhibition and sale are open until Sunday 30 October. Thursay – Sunday, 11am – 7.30pm
or by appointment: tel. 02 29004177 |
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FONDAZIONE SOZZANI
via Enrico Tazzoli 3, Milano - Italy
www.fondazionesozzani.org
T +39 02 29004177 |
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