"The scale of the fraud we found is jaw-dropping." The Financial Times has discovered that domain spoofing of its site is costing advertisers more than $1.3 million a month.
At Advertising Week, WPP chief Martin Sorrell noted the rise of Chinese companies Alibaba and Tencent. Learn about the moves of China's duopoly and what else is happening at the event in our latest Advertising Week Briefing.
Josh Topolsky's company Independent Media plans on expanding beyond The Outline, its first business venture. The forthcoming brands would use Independent Media's custom technology to display content and advertising.
Many people want the ability to opt out of retargeting for a product they aren't interested in with a single click. Subscribe to Digiday+ to learn how such a feature could spur ad tech companies to shutter, cause a decline in digital ad spending and give more power to Facebook and Google.
"[Display advertising] may help your business in the short term, but it will kill it in the long term." Spirited Media's Jim Brady talks about building a sustainable local news media business and more on the latest Digiday Podcast.
Don't miss the Glossy Forum next week in New York City, as retail and fashion brands such as Saks Off 5th, John Varvatos, Farfetch and more discuss the new retail business model. Find out how to join us.
