Whether you’re a data professional trying to load the CRM with declared data, a marketer trying to engage prospects with innovative campaigns and content, or part of the commercial department, cajoling consumers to sign on the dotted line, you’ll all be concerned that you’re hitting KPIs, and turning a sizable profit. However there are many KPIs that need to be in the black column before you’ll hear the tills ring. This white paper will take you through the 5 KPIs that every business should be measuring that will help you reach your business goals. | 
