| The smoke is starting to clear, as pictures of Canada's provincial cannabis markets start to emerge. Each province will establish their own rules, regulations and retail environments for recreational marijuana. Marketing, or perhaps a government-mandated lack thereof, will be a unique challenge for cannabis brands as they seek to capture consumer attention.
Alison Gordon, CEO of licensed producer 48 North, will discuss the marketing and branding challenges her company faces in the run-up to legalization, and how her team plans to stay nimble as the country braces for this pivotal moment. |
| Named one of Canada’s Top 10 Marketers by Marketing magazine, Alison Gordon is celebrated for her unique ability to shift public opinion and consumer behaviour in the right direction.
Over the last four years working in the cannabis industry, Gordon has amassed an immense amount of knowledge, insight and relationships that are critical to success in this new and quick-changing industry. |
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| Mitch Joel in conversation with Steve Irvine of Integrate.ai |
| The Marketing Evolution: C-Suite Summit will explore the ideas and challenges most relevant to senior marketing executives in 2018: from the evolving role of the CMO to building brands for the future. |
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