When people have a question, whether it’s about a hobby or a product recommendation, they often want to hear from other human beings – not content marketing, or worse, a banal AI.
Mark Arnold says the fundamentals of customer engagement haven’t changed since the time of direct marketing, but that some marketers are lost in tech and data and “start building journeys and communications programs without a sense of purpose.”
More people are getting their online news from social media than direct access via websites and apps. This is according to a new report by Reuters Institute, which found that 30% of respondents say that social media is the main way they come across news, versus 22% who access it directly.
Take part in this 10-minutes survey from Econsultancy in partnership with Marketing Week, and share your perspective on the technologies, behaviours and priorities that will shape your industry.
Retail media can help brands reach in-market customers near the point of sale. This guide looks in-depth at the retail media opportunity, with best practice advice on strategy, campaign execution and measurement.
This briefing is part of our Digital Transformation Monthly series which looks at broad digital trends impacting brands. This edition examines recent developments in the worlds of streaming and CTV, in the context of the longer-term decline in broadcast TV viewership.
