Cutbacks aren't just a problem for publishers and broadcasters, which is normal during economic slumps. Online media owners are now starting to feel the crunch too. Additional coverage: Other things to know about - Open for entries: The Digiday Awards recognize the companies, campaigns and creatives modernizing media and marketing. Join an exclusive list of past winners that includes DoorDash, TikTok, Pepsi and more.
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- Download this new guide to learn how publishers are identifying, flagging and preventing clickbait from damaging their UX and revenue. Sponsored by GeoEdge.
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| Top Stories |  | | Ivy Liu |
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| | | | | Cutbacks aren’t just a problem for publishers and broadcasters, which is normal during economic slumps. Online media owners are now starting to feel the crunch too. | | |
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howdy! | | | | | Roku revealed it saw advertisers pull back from the scatter market in the latter half of the second quarter. | | |
| | | | | The volume of clickbait, offensive and misleading ads on publishers’ sites is increasing — bringing with it threats and actual damage to the audience loyalty and crucial revenue. | | |
| Advertisement |  | | |
howdy! | | | | | Building up a library of original games could help increase the variety and scale of Netflix’s available ad inventory, particularly as in-game advertising becomes a more fully developed channel. | | |
| | | | | Both opportunities and challenges are emerging as connected TV solidifies its role as part of the advertising mix for omnichannel marketers. | | |
howdy! | | | | | Subscription-based pet health care startup Fuzzy has leaned into direct mail, ramping up spend from 10% this time last year to up to 40% of marketing spend today. | | |
| Advertisement |  | | |
| | | | | Streaming platforms are ramping up their content moderation to stop advertisers from pulling ads. | | |
howdy! | | | | | Booking.com is kicking off its “Summer of ‘Yeah'” campaign with a series of “Smiley Stays” across the U.S., in partnership with The Smiley Company, the brand behind the iconic smiley symbol. | | |
howdy! | | | | | What sets Hassan’s studio apart from the competition is its ability to seamlessly disseminate the worlds it builds. | | |
| | | | | As the first day back to in-person work approaches for an advertising agency, The Return host Kimeko McCoy talks emotions, pandemic safety and more. |
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