Discover how CTV ad-based tiers are revolutionizing TV advertising
| Hi John, Key stat: Linear TV accounted for less than half of total US viewer time spent watching video on TV screens in September 2024, according to Nielsen. Join our Meet the Analyst Webinar, “Navigating the CTV Frontier: Ad Spending Trends to Watch in 2025,” to explore how an influx of streaming inventory has transformed the connected TV (CTV) ad market. Our experts will discuss the shifting landscape of TV advertising and what it means for your 2025 campaigns. You’ll learn: How streaming's rapid growth is creating new billion-dollar ad businesses Why CTV ad prices are declining despite increased viewership The current state of ad loads across linear TV and streaming platforms |
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This webinar will take place on Wednesday, December 4, 2024 at 2pm ET / 11am PT. See you there, EMARKETER Studio Presented by MNTN. |
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