The hardest measurement question and changing thinking about experiential marketing

Twitter's edit button is real, layoffs at Snap and data on female CEOs

Plus: A retired police officer is using TikTok to help flood victims

PR

A new way to think about experiential PR

It's time to move away from inspiring FOMO to inviting people in.

MEASUREMENT

6 questions to answer before measuring anything

The hardest question doesn’t have anything to do with data at all.

COMPANY CULTURE

Female comms pros, share your experiences

GWPR’s Annual Index 2022 examines the roles and treatment of women in PR.

DAILY SCOOP

Indiana companies speak out too late on abortion ban and consumer spending slows

Plus: A virtual music star plans to debut in the real world

WRITER’S PASSPORT

6 AP style mistakes to stop making now

Some of the most common AP Style errors this editor has seen.

SOCIAL MEDIA

4 use cases for social listening tools for PR pros

Social listening is one of the most important tools at your disposal. Are you taking advantage of it?

DAILY SCOOP

Doja Cat is in, swag bags are out

Plus: How a virtual orange tabby is helping real cats

RAGAN AWARDS

'You Are Not Alone': GLAAD sends virtual message of hope

GLAAD’s ‘Together in Pride: You Are Not Alone’ digital event drew half a million viewers during the pandemic with the help of celebs like Barbara Streisand and Rosie O’Donnell, winning in the "Events: Virtual Event" category of Ragan’s 2021 Media Relations Awards.

SOCIAL MEDIA

How social media has redefined the communications role

We caught up with Kirk Wilson of Lincoln Financial Group to learn his tips for smarter social media communications.

DAILY SCOOP

Pay-to-play podcasting, what makes a perfect social media manger and inclusive language

Plus: The bridal industry's TikTok success.

SOCIAL MEDIA

How Web3 and NFTs will change social media forever

No, really, you need to know this. Don't click away.

CRISIS COMMUNICATIONS

How to make a competitor’s trust crisis into your opportunity

You're ready for your own crisis -- but are you ready for your competitors'?

DAILY SCOOP

Politicians on TikTok, a virtual Kmart and a new, ad-free social network

Plus: Universities and colleges command more trust than other institutions