Marketing artificial intelligence (AI)

The harsh reality of AI in marketing

Yes, AI can summarize your meetings. No, it still can’t write like you. Here's what it actually delivers, and what it gets wrong.

MarTechBot

What potential does quantum computing hold for marketers?

Quantum computing is a futuristic technology that's with a lot of potential. What does it hold for marketers?

Marketing artificial intelligence (AI)

3 marketing tasks genAI can help with — no copywriting involved

From curating newsletters to prepping survey data for Family Feud: Email Edition, here are three real-world AI use cases for marketers.

Marketing operations

More campaigns, less chaos

The most effective marketing operations teams are scaling output, increasing personalization, and holding the line on brand—without burning out their teams or ballooning headcount.

Google Analytics 4 (GA4)

What’s new and what’s next in GA4

Google Analytics 4 is evolving beyond web analytics into an AI-powered tool for measuring the entire customer journey and improving data quality.

Marketing attribution

CFOs want hard numbers, not brand vibes

Brand spend is no longer safe. Marketers must defend it with data, strategy and CFO-ready evidence — or watch it disappear.

MarTech webinar

How top marketing teams really use AI

This isn’t another AI hype session. It’s an honest look at what’s working, what isn’t, and how teams cut through the noise to deliver real results.

Search marketing

How AI is changing the rules of web traffic

Web traffic is changing in ways your analytics may not reveal. Learn how AI impacts site visits, what data you’re missing and more.

Tool Tips Tuesday

See what your competitors know--free access

Use the Competitor Analysis Tool to uncover keyword gaps, analyze who’s ranking (and why), and reveal SEO opportunities you’re missing.

Give it a spin–free to try!

What else we're reading

• Do this instead of writing yet another case study
• Smaller packages with lower prices are the way to go
• Is it normal to be so bored at my marketing job? 
• One-person marketing teams, how’re you holding up? 
• Analysts say AI will be good for agencies “eventually”
• The best performance marketing tools

MarTech research

• NEW! Get the 2025 State of Your Stack Survey report by downloading the PDF, flipping through a carousel, listening to a discussion of the results or watching the keynote session from the Spring 2025 MarTech Conference — all without registration.

MarTech Intelligence Reports are in-depth, independent and indispensable. They’re designed to help marketers navigate the martech landscape with questions to ask during the buying process, vendor profiles and more.

Download your Intelligence Report today:

• NEW! Enterprise Digital Asset Management Platforms
• Generative AI for Content Creation
• B2B Data Enrichment and Hygiene
• Email Marketing Platforms
• Identity Resolution Platforms 
• Marketing Work Management Platforms 
• Marketing Automation Platforms 
• Customer Data Platforms.
• Call Analytics and Conversational Intelligence

What they're saying

• “AI gets close but doesn’t quite manage to replace or improve upon what I can do in most marketing tasks. Sure. It will help me navigate the vagaries of a new martech tool, but it sucks when it comes to writing a marketing email.” – Mike Maynard in The harsh reality of AI in marketing.
• “Whether curating third-party content, building repeatable documents like proposals or organizing survey feedback, AI can act as a thoughtful assistant. It won’t take over your job. But it can help you get more done, with less effort and more consistency.” – Jeanne Jennings in 3 marketing tasks genAI can help with — no copywriting involved.

From Search Engine Land

• Master GA4: Google Analytics 4 tips & tutorials
• TikTok building new U.S. app ahead of expected sale
• How to win with your local marketing strategy (with AI, SEO, and Community)
• Crawlability 101: Fix SEO to get seen by search engines
• Google generates nearly 13% of People Also Ask answers: Data