Individuals often modify their behavior if they know they are being observed. That phenomenon became known as the Hawthorne effect or the observer bias. We can mitigate this effect by building rapport, designing natural tasks, and spending more time with study participants.
Product-led growth is a try-before-you-buy business strategy where the product experience informs how all areas of the business function. Successful product-led growth relies on strong product utility and usability.
Content inventories and audits shift a team's mindset from content quantity to content quality. They reveal relationships between content to resolve problems and support new content creation. 3 min video
International purchasers are more comfortable shopping in their own language. Follow these tips to make the language switcher on your site more discoverable and usable. 5 min video
Team up with product partners more effectively by making research accessible, framing the context and value of analytics, and establishing a regular communication cadence. 4 min video
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