Amid growing concerns about overcrowding, the Peruvian tourism industry is now luring visitors to other stunning trails and historic venues. In May 2019, Albert Ciardi, an attorney from Philadelphia, traveled to Peru and, like millions of other visitors, trekked the famous Inca Trail to Machu Picchu, which he describes as “a sanctuary of unparalleled beauty.” But Ciardi also trekked the Inca Trail’s lesser-known cousin, the Great Inca Trail, which traverses another section of the 25,000-mile Inca road network that is the largest UNESCO World Heritage Site. This second trek allowed him “to get lost in the size of the empire,” and took him to the Chavín de Huántar, arguably the country’s most important pre-Incan ruins. But he was one of only 10 non-Peruvians there, which he says was “a shame.” It’s an experience Peru’s government and private tourism are increasingly trying to change, by offering new trails and sites both to protect their prime attraction and to bring tourist revenue to other parts of the nation. As international tourists increasingly flock to Peru — up by almost 40 percent in the past five years — Machu Picchu has come under increasing pressure. Despite having to take both a two-hour flight and a three-hour train ride to reach the site from Lima, Machu Picchu saw 1.57 million visitors in 2018. | 