| 1. ARIZONA ICED TEA ADIDAS POP-UP ENDS IN CHAOS: An AriZona Iced Tea pop-up in New York that sold branded Adidas sneakers for 99 cents ended in chaos on Thursday. The N.Y.P.D. shut down the pop-up and said two people reported assaults. Eater: “Police shut down the pop-up at 208 Bowery Thursday morning before it even opened due to ‘overwhelming demand and safety concerns,’ AriZona stated on Twitter. The shop was supposed to open at 9 a.m., but the huge crowd got violent … AriZona stans reportedly showed up over 12 hours before the pop-up was supposed to open and began pushing each other in line two hours before the event’s opening time. They were all hoping to snag the $1 sneakers outfitted with the signature pink and green AriZona aesthetic.” 2. GOOGLE SUSPENDS PAID ADVERTISEMENTS FROM SECONDARY TICKETING SITE VIAGOGO: Google has banned ticket reseller Viagogo from placing paid advertisements on the search engine. Fans searching for live event tickets on Google will no longer see ads at the top of the page for Viagogo, which has been accused of misleading sales tactics. Billboard: “Google’s ban follows the U.K.’s consumer watchdog agency, the Competition and Market Authority, taking the reseller to court over concerns that Viagogo was breaking consumer protection law. The C.M.A. gave the reseller until mid-January to correct its deceptive practices, but alleged on July 4, ‘although some improvements have been made since we first demanded action to address areas of non-compliance, further checks have shown there are still issues of concern.’ The C.M.A. is now seeking to find Viagogo in contempt of court for failing to adhere to all the consumer protection laws it was accused of ignoring.” 3. BUSCH WILL BRING A POP-UP BAR TO A NATIONAL FOREST: While many drink brands activate pop-ups in major cities, Busch is building one in the middle of a national forest. On July 20, the beer brand is hosting a pop-up shop in a secret location in the wilderness that can only be found on a scavenger hunt, in an effort to get consumers out of the city. For anyone who can find the pop-up, the brand will give them a chance to win free beer for life. Adweek: “The campaign is part of an ongoing partnership with the National Forest Foundation, with which Busch has already published a book about trees. The company said it will plant 100 trees in a national forest for every visitor who finds the pop-up, which will aid the N.F.F. in its goal of planting 50 million new trees by 2023.” 4. YOSEMITE HOTELS AND ATTRACTIONS GET ORIGINAL NAMES BACK AFTER TRADEMARK DISPUTE: The National Park Service on Monday reached a $12-million settlement in a years-long trademark battle with Yosemite National Park’s former facilities operator, allowing names of hotels and attractions to be restored to their original names. Properties include the historic Ahwahnee Hotel. Los Angeles Times: “The U.S. government paid $3.84 million of the settlement and Aramark, Yosemite’s current concessions operator, paid $8.16 million, Gediman said. The dispute began in 2015 after Delaware North Companies Inc., which had operated the park’s restaurants, hotels, and outdoor activities, lost a $2-billion contract renewal bid to rival Aramark. … The famed Ahwahnee Hotel was established in the 1920s and has played host to such celebrities as Queen Elizabeth II, John F. Kennedy, and Charlie Chaplin. It was one of the highest-profile properties renamed in 2016, pending the outcome of the lawsuit, but there were others.” 5. BATTLE BETWEEN BURNING MAN AND FEDERAL REGULATORS HEATS UP OVER FESTIVAL CAPACITY: Organizers of Burning Man, the annual music, arts, and communal living festival in Nevada, want to obtain a new 10-year permit that will allow the event’s capacity in Black Rock Desert to increase from 80,000 to 100,000. But the Bureau of Land Management wants to cap the attendance at 80,000 citing large amounts of trash left by attendees and numerous safety concerns on the federally protected land. NPR: “A preliminary report from the B.L.M. called for new regulations, including an attendance cap, mandatory security screenings, and a concrete barrier to encircle the perimeter. Federal officials have since eased those controls for now, except for the population cap. Still, longtime participants say the government tightening its grip on the growing event threatens the anarchic principles that underpin the festival. … An increase of 20,000 participants over the next 10 years would be unmanageable, Rudy Evenson, a spokesman for the B.L.M., said. Federal and local authorities are already strained handling other events taking place over the Labor Day weekend. One-third of all B.L.M. law enforcement officers nationwide patrol Burning Man, and federal officials say if the event jumped to 100,000, half of the country's B.L.M. officers would have to be deployed to the event.” | 