| Good morning, Marketer, there’s a “how” and a “why” for all the marketing that gets done. The “how” stands for the tactics marketers use, and the technology that helps carry out these tactics. That’s a big part of our coverage — all the best ways to find and reach customers using tools across all our martech categories. The “why” cuts deepers. It’s what contributor Ryan Phelan identifies as strategy in his piece today. We cover that, too. Because often strategy is the crucial piece that’s missing when an organization deploys new tactics and technologies. Also today, we explore the importance of strategy in ABM. Once your team grasps both the “how” and the “why,” you’ll really be cooking. Chris Wood,
Editor | 