Could 2022 be the year the influencer industry “grows up”? Increased creator control of content, social commerce, and the acceleration of long-term partnerships all have a part to play.
Marketers have to spend more on ads and content to convert increasingly ad-weary consumers. And with CACs climbing ever higher, the biggest brands—with the biggest budgets—are the ones succeeding in capturing new customers.
Webinar: Why CX Is a Team Sport Tuesday 15th February 2022 | 4:00pm GMT | 11:00am EST In this webinar we will explore how each department within an organization fits together to create a perfect, customer-centric whole, and why the information that support teams gather can improve the entire organization. Sponsored by Kustomer
Webinar: Competitive insights for E-commerce: The business case for SEO Thursday 17th February 2022 | 3:00pm GMT | 10:00am EST Using SEO insights can improve your web performance, but does this actually lead to an increase in revenue? Tom Wells, VP Strategy at Searchmetrics, answers this question with real-world examples from leading e-commerce companies. This talk shows that the business case for SEO is stronger than ever. Sponsored by Searchmetrics
Join The Festival of Marketing: Transform, 24-25 March 2022 Marketing and marketers can make a huge difference to the success of their business, category and in the wider world. But there are many things that are holding them back. Over two days, we will offer insight and inspiration to help you transform your brand and career. Early Bird passes are now on sale - grab yours before Sunday 13th February while availability lasts!
Quick Guide to Understanding Customer Lifetime Value This report is a quick guide to customer lifetime value (CLV), defining its meaning and laying out the business benefits of tracking it. It covers different approaches to measurement and the importance of customer loyalty in the context of CLV.
Quick Guide to Effective Leadership in the Digital Age Leadership is changing in a digital world where rapid change continues to create both challenges and opportunities for businesses and leaders alike. This quick guide contains useful insight and practical models to help leaders understand and navigate this changing environment.
